Adam Brooks GB News: The Outspoken Panellist Dividing Britain
You have probably seen the clip pop up on your social media feed. A man with an Essex accent, leaning into the camera, saying something that makes you either nod in agreement or shout at your screen. That man is likely Adam Brooks.
In the fast paced world of British opinion broadcasting, Adam Brooks GB News appearances have turned him into a viral sensation. He is not a career politician or a seasoned journalist. He is a pub landlord who somehow walked onto a TV set and started a national conversation.
You might love him or you might hate him. But one thing is undeniable. You cannot ignore him. In this article, we are going to look at exactly who Adam Brooks is. We will explore how he went from pulling pints to trading punches in the boxing ring and shouting about politics on national television.
Whether you are a fan of his blunt style or you find him infuriating, this is the full story of the man they call “Mr. Essex.”
Table of Contents
ToggleWho is Adam Brooks? The Pub Landlord Turned Pundit
Before we talk about the controversies, you need to understand the man behind the microphone. Adam Brooks is 45 years old and currently lives in Essex. But his roots trace back to Bethnal Green in East London, moving to Essex when he was just three years old .
You might be surprised to learn that he had a very privileged start in education. He attended Bancroft’s School in Woodford Green. That is a private school where fees currently sit at over £22,000 a year . It is not exactly the rough and tumble background you might expect from his on screen persona.
After school, he tried his hand at finance. He worked as a broker for a firm called Tullett & Tokyo . But the corporate world did not stick. The hospitality industry came calling, and thankfully for us, he answered.
He used a £100,000 loan from his mother to get into the pub business . If you are ever in Essex, you can find him running The Owl Public House in Loughton or The Three Colts in Buckhurst Hill . These pubs are his base. They are where the “real” conversations happen that often fuel his rants on TV.
A Tragic Start
Life has not been easy for him. Brooks has spoken openly about a tragic event in his childhood. He claims that his father was murdered by drug dealers when he was just 11 years old. According to Brooks, this happened a week after his father kicked them out of the family pub . It is a harrowing backstory that adds a layer of grit to his “law and order” messaging on the channel.
How did Adam Brooks end up on GB News?
You might be wondering how a pub owner jumps from serving beer to debating national politics. The answer lies in his X account. Formerly Twitter, Brooks uses the handle @EssexPR. He has amassed a massive following of over 427,000 people .
He was not shy about sharing his opinions online. He loved taking on journalists and celebrities in fiery social media debates, including the likes of Piers Morgan . He built a reputation as a right leaning, straight talking “man on the street.”
His big break came from Dan Wootton, the former GB News presenter. Wootton spotted Brooks online and invited him onto the show . The chemistry was instant. Viewers loved his no nonsense attitude. Soon, he stopped being a guest and became a regular panellist.
Since November 2021, the role of Adam Brooks GB News panellist has become a permanent fixture . He is the voice that claims to speak for the “forgotten” working class of Britain.
The “Old Sausage Fingers” Controversy
Let us get into the headlines because this is where things get spicy. Adam Brooks does not hold back. He has made it very clear that he is not a fan of King Charles III.
In a rant that lit up the internet, Brooks branded the monarch “old sausage fingers” . He did not stop there. He called the King a “climate extremist” and accused him of being rude to staff, specifically referencing the infamous “pen incident” at the Coronation .
He posted a poll on X asking his followers: “Did the Royals die with the Queen?” . His argument is that King Charles is “too woke” and should stay out of politics, especially regarding immigration.
This nickname sparked fury among royalists. But it also earned him cheers from republicans. It shows how Adam Brooks operates. He says exactly what he thinks, regardless of whether it is disrespectful or not. He once stated plainly: “I won’t lie on TV, I don’t like him” . You have to respect the honesty, even if you disagree with the opinion.
Stepping into the Ring: Misfits Boxing
If talking about politics was not enough, Adam Brooks has decided to physically fight his opponents as well. In a strange crossover, he joined the world of influencer boxing.
He fights for Misfits Boxing. That is the promotion founded by YouTube superstar KSI . He fights at cruiserweight, which is around 90kg.
And here is the surprising part. He is actually good at it. In August 2023, he knocked out bare knuckle fighter Bachir Fakhouri in the first round . He followed that up by knocking out Rhino, a star from the 90s TV show Gladiators .
There is something almost poetic about a man who argues about politics on a Friday night knocking out a former Gladiator on a Saturday. It adds to the legend of the man. He is not just a talking head. He is a fighter. This physicality gives his words a sense of weight that you do not get from a typical BBC presenter.
Clashes with Dragons: The Deborah Meaden Debate
One of the most interesting moments in the public life of Adam Brooks happened recently on X. He got into a heated argument with Dragons’ Den star Deborah Meaden .
It started because Brooks tweeted: “We live in a country where saying your honest opinion out loud, can get you cancelled, sacked or even arrested. How did we get here?” .
Deborah Meaden simply replied: “Examples?” .
What followed was a back and forth that went viral. Brooks accused Meaden of being “stupid” and “trolling” . He cited examples of teachers being fired and activists being arrested. He argued that the UK is losing its free speech.
Meaden, remaining calm, suggested that perhaps the outrage is amplified by social media algorithms. She suggested he “touch grass” sometimes . This clash is important because it defines Brooks’ role. He is the defender of the “common sense” voter. Meaden represents the business as usual establishment.
Key topics Adam Brooks frequently discusses:
-
Immigration: He often argues that mass migration has changed the fabric of local communities in Essex .
-
Free Speech: He believes the “woke mob” is destroying the British right to an opinion .
-
The Ukraine War: He has argued that British sons should not have to fight in a war that “has nothing to do with us” .
-
The Monarchy: He is openly critical of King Charles while expressing love for the late Queen .
The Puppy Play Incident
We need to talk about the moment that got him in the most trouble. It is uncomfortable, but it is a major part of his story.
During a segment on Dan Wootton’s show, they showed a video of a group in Berlin who identify as “puppies.” It is a subculture where people dress up and act like dogs, often associated with the LGBTQ+ community.
Adam Brooks looked at the screen and said: “We need to put them all down” .
Even Dan Wootton was shocked, clarifying, “We obviously do not support violence of humans identifying as dogs” . But Brooks doubled down, calling them “idiots.”
The backlash was instant. LGBTQ+ activists accused GB News of “inciting violence” . Ofcom received complaints. Brooks argued it was a joke. Critics said it was dangerous hate speech. This incident marks the line in the sand for most viewers. You either see it as a politician gone mad, or a comedian telling a dark joke.
Serving His Country? The Ukraine War Stance
In December 2025, Adam Brooks was involved in a furious row on air about the Ukraine war . The debate was about whether British soldiers should be sent to fight.
His co-panellist, Paul Richards, talked about the duty of young men to serve in uniform like their grandfathers did . Brooks was having none of it.
He shouted: “I have told mine over my dead body… I will do everything I can to stop my son fighting a war that has nothing to do with us” . He referred to the government as the “Keir Starmer regime.”
This moment went viral for a different reason. It highlights the isolationist, populist strain of GB News. Brooks tapped into a fear that many parents have. However, his aggressive dismissal of international alliances stunned many viewers. He argued that if fathers were asked, they would agree with him. It was raw, emotional, and unpolished.
Is Adam Brooks a Reliable Source?
Let us take a step back and look at the facts. Adam Brooks is a fantastic television personality. He is entertaining. He brings energy that is often missing from dry political shows.
But you need to remember his background. He is not a war correspondent or an economist. He is a pub owner and a boxer. His value to GB News is that he represents the “man in the pub” argument. He says what people might whisper at the bar.
However, he often relies on hyperbole. He paints every issue as a fight for survival. For example, calling the King “old sausage fingers” might be funny, but it is not a political policy. It is a schoolyard insult.
If you are watching Adam Brooks, you are watching for entertainment and opinion, not necessarily for verified fact checking. He would likely admit that himself. He sells passion, not neutrality.
Why do people watch Adam Brooks?
You might ask, why is he so popular? The numbers on his social media keep growing.
Firstly, he feels authentic. In a world of robotic politicians, here is a guy who looks like he just finished a shift at the pub and walked into a studio. He swears (on social media), he gets angry, and he laughs.
Secondly, he speaks to a specific feeling of frustration. There is a demographic in the UK that feels ignored. They feel the establishment does not care about their towns or their safety. When Adam Brooks calls the elite “woke” and complains about immigration, he is voicing their unpolished anger.
He is the perfect anti politician. He does not want to be liked by everyone. In fact, he seems to enjoy being hated. That confidence is magnetic.
A Balanced View of the Panellist
You will not find a neutral article about Adam Brooks. Most coverage either praises him as a hero of free speech or condemns him as a dangerous provocateur.
The truth is likely somewhere in the middle. He says things that make the mainstream media uncomfortable. That is his job. But sometimes, he crosses the line into personal cruelty, such as mocking a 76 year old King’s physical appearance .
I think it is fair to say that British television is more interesting with him on it. He breaks the mold. But if you are easily offended, you should probably change the channel when he comes on. He does not care about your feelings, and he makes that very clear.
The Evolution of Adam Brooks
It is interesting to see how he has changed. When he started, he was just a pub owner talking about pints and local crime. Now, he is a political heavyweight on a major news channel.
He has managed to cross over into other fields. His boxing career legitimizes him as a tough guy. You cannot dismiss him as just a keyboard warrior when you have video of him knocking someone out in a ring.
He has also become a defender of other controversial figures. He jumped to the defense of singer Róisín Murphy when she was cancelled for comments on puberty blockers . He argues that the public agrees with him, and the media is the one out of touch. Whether he is a kingmaker or just a loud voice, he is here to stay.
Conclusion
Adam Brooks is the id of GB News. He is the unfiltered, raw, and often offensive voice that the channel uses to grab headlines. He went from a tragic childhood and a career in finance to running a pub. From that pub, he walked onto a TV set and into the boxing ring.
You watch Adam Brooks because you want to see a fight. Whether it is with his fists or his words, he delivers every single time. He has called the King “old sausage fingers.” He has told the establishment he will not let his son fight their wars. He has demanded that fringe groups be “put down.”
Is he good for Britain? That depends on who you ask. But there is no denying his impact. He has proven that you do not need a suit and a tie to get a seat at the table. You just need a microphone and the willingness to use it.
So, what do you think? Is Adam Brooks the voice of the common man, or is he just a controversial figure looking for attention? I would love to hear your take.
Frequently Asked Questions
Q1: What is the real job of Adam Brooks?
Adam Brooks is primarily a pub owner. He runs The Owl Public House and The Three Colts in Essex. He works as a panellist for GB News on the side, alongside his career as a cruiserweight boxer for Misfits Boxing .
Q2: Why did Adam Brooks call King Charles “old sausage fingers”?
He used the nickname during a rant on GB News and social media to express his dislike for the monarch. He criticized King Charles for being “too woke,” meddling in politics regarding immigration, and being rude to staff. He has stated publicly that he does not like the King .
Q3: Has Adam Brooks won any boxing fights?
Yes, he has. Adam Brooks has won both of his fights for Misfits Boxing. He secured a first round knockout against Bachir Fakhouri. He also knocked out former Gladiators star Rhino (Mark Smith) in the second round of their fight .
Q4: Did Adam Brooks go to private school?
Yes, he did. Despite his “man of the people” image, Brooks attended Bancroft’s School in Woodford Green. This is a private school where tuition fees are over £22,000 per year .
Q5: Why did Adam Brooks argue with Deborah Meaden?
They argued on X about cancel culture. Brooks claimed people in the UK are sacked or arrested for their opinions. Deborah Meaden asked for proof. Brooks provided examples and called her “stupid,” while Meaden suggested the outrage is overblown by social media .
Q6: What did Adam Brooks say about the Ukraine war?
He caused controversy by saying he would not let his son fight in the war. He argued that the conflict has “nothing to do with us” and called the government the “Keir Starmer regime.” He clashed with a co host who believed young men had a duty to serve .
Q7: How many followers does Adam Brooks have on X?
As of early 2026, Adam Brooks has amassed a significant following. His account under the handle @EssexPR has over 427,000 followers .